EP238 - The Psychology of Storytelling Nobody Talks About
In this episode of The Tyler Dickerhoof Show, Frank Spring breaks down how the human brain actually works when it comes to attention and memory. He explains why the brain isn’t designed to store raw information, but instead functions as an “attention machine” that naturally locks onto stories. Stories don’t just entertain us—they shape how we learn, remember, and understand the world. This is why storytelling is one of the most powerful tools for communication, influence, and long-term memory. If you’ve ever wondered why facts fade but stories stick, this conversation will change how you think about learning forever.
Meet Frank Spring
Frank is a founding partner at Altum Insight, bringing more than a decade of experience at the intersection of politics, cognitive neuroscience, and behavioral psychology. He has held senior campaign roles on both sides of the Atlantic, giving him a global perspective on strategy, messaging, and persuasion.
Frank specializes in translating insights from how the human brain processes information into practical campaign strategies. His work helps connect data, psychology, and politics to craft messaging that resonates deeply, drives behavior, and delivers results.
Resources, books, and links mentioned in this episode:
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About the Tyler Dickerhoof Show Podcast
The Impact Driven Leader Podcast, hosted by Tyler Dickerhoof, is for Xillennial leaders who have felt alone and ill-equipped to lead in today's world. Through inspiring interviews with authors from around the world, Tyler uncovers how unique leadership strengths can empower others to achieve so much more, with real impact.
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