EP239 - Are You Leading From Strategy or From Childhood Survival Patterns?
In this conversation, Tyler Dickerhoof and Hugh Massie explore the profound connection between behavior and financial success. Hugh shares insights from his work at DNA Behavior International, emphasizing that leadership behavior significantly influences company culture and financial outcomes. They discuss the importance of balancing results with relationships, the unique advantages of founder-led companies, and the impact of personal identity on financial behavior. The conversation also touches on transformative experiences that lead to personal growth and the necessity of trust in leadership.
Meet Hugh Massie
Hugh Massie is the Founder of DNA Behavior International, the Behavior and Money Insights Company. A Titan 100 CEO, renowned Behavioral Solutions Architect, and pioneer in Behavioral Economics, Hugh is driven by a simple yet powerful belief: behavior makes money.
By harnessing AI-driven technologies powered by behavioral data, Hugh helps growth-minded leaders build people-centric businesses that deliver meaningful personalization, elevate culture, and transform decision-making—creating exponential futures in an increasingly complex world.
Hugh’s purpose is to empower people globally to align their natural, “hard-wired” talents with their financial behaviors. This alignment enables individuals and organizations to make quantum leaps toward exponential growth with less stress—unlocking greater happiness, sustained success, and improved health over the long term.
Since 2001, Hugh has conducted pioneering research in behavioral economics. His moonshot goal is to commercialize DNA Behavior’s AI-driven Behavioral Science Technology (BeSci Tech) Platform so that, by 2030, it informs more than one billion people annually on how to enhance their decision-making, performance, and relationships.
Hugh partners with clients worldwide to create behaviorally intelligent applications that positively impact every major area of life, finance, and business.
Resources, books, and links mentioned in this episode:
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About the Tyler Dickerhoof Show Podcast
The Impact Driven Leader Podcast, hosted by Tyler Dickerhoof, is for Xillennial leaders who have felt alone and ill-equipped to lead in today's world. Through inspiring interviews with authors from around the world, Tyler uncovers how unique leadership strengths can empower others to achieve so much more, with real impact.
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