EP196 - Can Social Media Save Farming? with Natalie Kovarik
In this episode of The Tyler Dickerhoof Show, host Tyler Dickerhoof sits down with Natalie Kovarik to explore the layered journey behind her online presence—one that began not with a content strategy, but with a single post that changed everything. From growing up a self-proclaimed “non-farm kid” to becoming one of the most recognizable voices in agriculture today, Natalie shares the evolution of her identity, her voice, and her mission.
They talk about what it means to truly advocate for agriculture in a world that often misunderstands it, the delicate balance between being honest and being liked, and why choosing vulnerability online is sometimes the most radical form of leadership. If you've ever felt torn between staying small or speaking up, this conversation is an invitation to step into purpose—even when it’s uncomfortable.
IN THIS EPISODE WE DISCUSS:
00:00 Introduction
02:01 Choosing Pharmacy Over Ranch Life
06:07 Why Perception Around Farming Is Complicated
09:26 Most People Don’t Know Where Food Comes From
12:09 Making Agriculture Cool Again
16:01 What Real Support in Marriage Looks Like
19:04 The Emotional Toll of Farming
21:32 Supporting Local Farms: The Push Against Corporate Food
26:59 How Family Farms Handle Cash Flow and Debt in Agriculture
30:50 The Truth About Big Food and Its Control Over Agriculture
33:36 Can We Make Changes to Agriculture Without Sacrificing Quality?
37:50 The Surprising Link Between Seed Oils and Beef Production
40:41 Is Social Media Helping or Hurting Our Understanding of Food?
45:11 The Changing Role of Women in Agriculture
50:53 What If Social Media Disappeared Tomorrow?
Resources, books, and links mentioned in this episode:
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https://www.instagram.com/nataliekovarik/
https://discoverag.com/meet-your-hosts
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About the Tyler Dickerhoof Show Podcast
The Impact Driven Leader Podcast, hosted by Tyler Dickerhoof, is for Xillennial leaders who have felt alone and ill-equipped to lead in today's world. Through inspiring interviews with authors from around the world, Tyler uncovers how unique leadership strengths can empower others to achieve so much more, with real impact.
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