EP 267 —The Growth You're Avoiding Is the Growth Your Business Needs w/Brad Sugars
In this episode, host Tyler Dickerhoof sits down with Brad Sugars — founder and CEO of ActionCOACH, the world's number one business coaching franchise with over 1,000 locations across 80 countries. Brad built a global empire, yet for years quietly avoided the spotlight. It took Gary Vaynerchuk telling him to "suck it up" in front of a thousand people to shift that.
What followed was a deeper question: what are you hiding, and what is it costing you?
Brad and Tyler dig into the real reasons business owners refuse to get out of their own way, the three stages of growth from manager to CEO to chairperson, and why the business is always building you whether you're ready or not. Brad shares his formula for goal-setting and action, why "how" is the enemy of every great goal, and what it took to blow up everything he built and rebuild it for a billion-dollar vision.
If you're a business owner stuck in your own business, a leader who finds it lonely at the top, or someone who's been playing small because of a wound you haven't named yet, you'll enjoy this conversation.
Meet Brad
Professionally, nobody has created a bigger impact on Brad Sugars‘ life than Jim Rohn. As a teen, Brad scrimped and saved his allowance in order to afford tickets to a Rohn seminar, and despite being the youngest person in the audience, what he learned there has informed his own business practices and philosophies throughout his life.
Now, internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multi-million dollar franchise ActionCOACH®.
As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you.
Resources, books, and links mentioned in this episode:
Connect with Brad:
Instagram @bradleysugars
(DM him the word "playbook" for his success framework)
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About the Tyler Dickerhoof Show Podcast
The Impact Driven Leader Podcast, hosted by Tyler Dickerhoof, is for Xillennial leaders who have felt alone and ill-equipped to lead in today's world. Through inspiring interviews with authors from around the world, Tyler uncovers how unique leadership strengths can empower others to achieve so much more, with real impact.
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