Agriculture Keynote Speaker
Co-op Annual Meetings · Farm Bureau Conventions · Commodity Associations · Ag Lender Summits

Agriculture Keynote Speaker

Leadership From Inside the Industry

Keynote · Half-day workshop · 45 to 60 minutes

Tyler Dickerhoof · Author of The Things We Hide

He doesn't need the ag metaphors explained to him.

Tyler was a dairy nutritionist before he was a speaker. He grew up on the farm, and he lost his brother in an accident on it. Your members will know inside two minutes whether the guy on stage has been there. He has.

Check Tyler's Availability

A straight answer on dates and fee. Not a brochure.

Trusted by

  • Select Sires
  • National Dairy Shrine
  • URUS Group
  • HDI
  • High Capacity Leaders, Maxwell Leadership
  • Inperium

Measured in an ag room

242 people in the industry rated him. He averaged 4.5 out of 5.

At a global dairy genetics conference, attendees scored the keynote and the workshop. 88% said they would book him again. One of them wrote this without being asked:

  • 4.5 / 5 average
  • 242 evaluations
  • 88% would rebook
  • Keynote + breakout sessions

"One of the best keynotes I've heard, and loved that he had a connection to agriculture and dairy."

AttendeeGlobal dairy genetics conference

The keynote

Your members can spot an outsider before the second slide.

You've sat through it. A speaker flies in, opens with a line about how farmers are the backbone of America, works in a metaphor about planting seeds, and the room goes polite.

Polite is the worst outcome at an annual meeting. Polite means nobody was reached.

Tyler grew up on a farm. He worked as a dairy nutritionist. When he was fourteen, there was an accident on his family's place that killed his brother. He knows what the machinery sounds like, he knows what a bad year does to a marriage, and he knows exactly what it feels like to sit across from your father and not be able to say the thing.

That's not positioning. It's just where he's from.

The problem nobody names

You can't tell someone to set it down when they can't quit.

Most leadership content assumes an exit. Set boundaries. Take the vacation. Find balance. Leave the job that isn't serving you.

None of that translates to a room where the job is the land, the business partner is your dad, the succession plan is a conversation nobody's had in eleven years, and quitting means selling something four generations built.

So ag leaders do the only thing available. They endure. And endurance gets rewarded out here, which is exactly why it's dangerous. A man who can outwork a drought gets told his whole life that the answer is more work.

Then a bad stretch comes that work can't fix, and he has no other tool.

That's the room this talk is for.

The framework

Four walls, built out of good material.

Every leader builds something to protect himself. On a farm he builds it out of things that are actually virtues, which is what makes it so hard to see. One of them is running your members right now.

Intensity

He can work. That was never the question. The question is whether he can tell a season that needs it from a Tuesday that doesn't. His family knows which one he thinks it is.

Isolation

Out here it looks like independence, and independence is the point of the whole life. But there's a difference between not needing help and not being able to ask. Most guys crossed that line a decade ago and never noticed.

Insensitivity

He's traded feeling it for handling it. It's efficient. It's also why his son stopped telling him things.

Inactivity

He knows the succession conversation has to happen. He's known for eleven years. He calls it waiting for the right time. There is no right time.

The turn

The mirror lies. The window doesn't.

The mirror shows a man his intentions, and it lies every time, in his favor. He knows he did all of it for his family.

The window is what his family actually saw. A truck leaving before light and coming back after dark for thirty years.

Both things are true. Only one of them is what got received.

Tyler tells his own version of this, and he doesn't clean it up.

You will walk away with

What goes home in the truck.

Not inspiration. Things they can name, repeat, and act on before the drive home is over.

  • ✅A name for the wall they've been building, in language that doesn't require them to think of themselves as soft
  • ✅The mirror-and-window distinction, the single most useful thing a father in business with his kids can hear
  • ✅The succession conversation, or whatever their version of it is, identified before they leave the room
  • ✅Permission to still be the guy who outworks everybody, without that being the only thing he knows how to be
  • ✅A reason to call somebody they haven't called

"Need to dial back on intensity so the next generation wants to learn and I can connect with them."

AttendeeDairy genetics company, Canada — written on the evaluation form, unprompted

Signature Keynote or Workshop

The Impact Driven Leader

Most organizations invest in strategy, systems, and skills, and still watch good leaders stall. The problem usually isn't talent or effort. It's what leaders carry and never say out loud: the pressure they hold alone, the feedback that never reaches them, and the gap between what they mean and what their team actually experiences. In this keynote, Tyler draws on his own story, from growing up on a farm to building businesses and teams, to show leaders how to face what's been holding them back and lead with the confidence their people have been waiting for. This real-world leadership training is designed to leave audiences with a renewed vision of why they were chosen to lead.

What your audience walks away with:

  • How to show up for their team with clarity and consistency, even under pressure
  • How to identify what's keeping them from leading well, and what to do about it
  • Why what a leader intends and what the team experiences are often two different things, and how to close that gap
  • How to build the kind of trust where people bring them the truth and rise with them

Book Tyler to Speak

More Programs

Other topics you can add to your program.

Same framework underneath, aimed at a different room. Tell him who is in the seats and he will tell you which one fits. Each runs as a 45 to 60 minute keynote or a half-day workshop.

Nobody Outworks a Drought Leading through what you cannot control

Hard work has been rewarded your entire life. When something broke, you fixed it. When it got tough, you worked longer. When other people quit, you kept going. Most of the time, it worked.

Then comes a season you can't outwork. Markets turn. Weather doesn't cooperate. People struggle. Plans fail. The future refuses to follow the plan.

This one is about leading when effort alone can't change the conditions. It isn't about working less or expecting less. It's about knowing when leadership asks for something other than endurance: perspective, adaptability, trust, and the nerve to lead people through a thing you cannot fix.

"Your people don't need you to predict the weather. They need to know how you'll lead when it changes."

Runs for corporate ag rooms without changing the title. Same argument, aimed at a leadership team instead of a producer audience, with the drought being a market shift, a failed strategy, or a hard year rather than a dry one.

Best for: co-op annual meetings · state farm bureau conventions · commodity associations · corporate ag leadership meetings

There Is No Right Time When "not yet" becomes the succession plan

Everyone knows the conversation needs to happen. Dad knows. Mom knows. The kids certainly know. Year after year it gets pushed down the road, not because anybody decided against succession, but because the timing never seems quite right.

This takes an honest look at what happens when waiting quietly becomes the plan. No blame, no guilt. Why successful farm families postpone the most important conversation they have, what the silence tells the next generation, and how to finally start it.

Succession doesn't begin with a legal document, a valuation, or a retirement date. It begins with a conversation.

"Not yet feels like patience. Eventually, not yet becomes the plan."

For a family succession workshop rather than a convention, the same talk runs under a more relational subtitle: The conversation your family is waiting for. Tell him which room it is on the pre-event call.

Best for: co-op annual meetings · state conventions · family farm succession workshops · multi-generation operations

The Truck Left Before Light What you built for them, and what they remember

For thirty years he left before daylight and came home after dark. In his mind, every early morning and every late night was for his family. The question is what his children experienced.

The mirror shows a man his intentions, and it lies every time, in his favor. The window is what the people around him actually received. Both stories are true. Only one of them got through, and that gap is the whole talk, especially where the family and the business are the same thing.

Tyler tells his own version. He doesn't clean it up, and he doesn't land it on guilt. The ask at the end is small and specific: one phone call to somebody they haven't called.

"Both stories can be true. The question is whether the people you're doing it for know why you're doing it."

Best for: general sessions · banquet keynotes · state conventions · family operation retreats

Nobody Trained You for the People Part You knew the work. Then they gave you a team.

You were good at the work. You knew the customers, understood the product, solved the problems, and became the person everybody counted on. So they promoted you.

Then the job stopped being about what you could get done and became about what you could help other people get done. This is for the agronomists, nutritionists, sales professionals, and operations people who suddenly have a team. The habits that made you successful on your own, working harder, knowing more, moving faster, fixing it yourself, are the same habits that cap you once you're leading.

Four things change when you get promoted. Your job shifts from doing to developing. Your answers shift from giving them to asking better questions. Accountability shifts from your performance to your team's. And intensity shifts from pushing harder to leading better.

"For most of your career, when something wasn't working the answer was to work harder. Then they gave you people. People don't get better because you get more intense."

Best for: sales meetings · emerging leader programs · dealer leadership meetings · regional manager meetings · management retreats

Booking more than one day? The keynote for the full membership and a half-day working session with your board or leadership team is the best-value version of a trip, since travel is already covered.

What people say

From the people who booked him.

"Tyler spoke at our Global Conference as a keynote speaker and leader of breakout sessions for our sales team members. He was easy to work with, took the time to connect personally with numerous attendees, and engaged the audience with his personal story and insights around self-awareness and leadership."

Rebekah Mast KingsleyVP Global Talent Development, World Wide Sires & Select Sires Inc.

"Phenomenal speaker. Great message delivered in a manner very simple to relate to."

AttendeeGlobal dairy genetics conference

For your planning committee

Fast facts.

Keynote45 to 60 minutes
WorkshopHalf day. Works well for boards and family operations.
Audience size25 to 2,000+
Travels fromSpokane, Washington
Lead time60 to 90 days. Annual meeting season books early.
AV needsLav or handheld mic, screen with HDMI, clicker
CustomizationPre-event call included
BooksBulk copies of The Things We Hide available for events

Before you ask

Questions planners ask.

Our members are not a soft crowd. Is this going to land?
They're the crowd it lands hardest with, because nobody has ever put words to it for them. Tyler isn't asking anyone to open up. He tells his own story and lets the room do what it does. The most common feedback from ag rooms is that guys came up afterward one at a time instead of in a group. That's the tell.
Is this a mental health talk?
No. It's a leadership talk about patterns that cost you your team and your family. It happens to touch things that matter, but it's framed around leading well, not around diagnosis, and Tyler doesn't position himself as a clinician.
Can he speak to the succession issue specifically?
Yes, and it's usually where the room leans in. The four walls map onto a multi-generation operation almost too well. Tell him on the pre-event call if succession is the live issue for your membership and he'll aim there.
Does he know our industry, or just farming generally?
He came up in dairy and worked as a dairy nutritionist, so that side is deepest. Cattle, grain, and produce rooms work fine. Send him what your membership actually does and he'll get the specifics right.
Keynote or workshop?
If you can do both, do both. At the last global conference he ran, the workshop rated higher than the keynote. The format where people talk back is where this material does its best work. If it's one or the other, the keynote reaches everybody; the workshop changes the people in it.
We're a small association with a small budget.
Ask anyway. Association and co-op pricing is different, and if the date lines up with travel he's already doing, the math changes.
What time slot works best?
Opening general session or the closing. Avoid the slot right after lunch on day two if you can, though he'll take it.

Check availability

Tell him about the room.

Your dates, the format you're considering, and what your membership is actually dealing with. You'll get a straight answer back, not a brochure.

Check Tyler's Availability

Most inquiries answered within one business day.

Tyler Dickerhoof · Impact Driven Leader

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